icebreaker’s hut

Communication Design I / Projects I and II
3rd semester / Wintersemester 2016/17
Students: Anna Nill und Anne Steinke
Supervisor: Prof. Michaela Köhler and Prof. Christiane Nowottny
Cooperation: Stadt Gerlingen, Amt für Jugend, Familie und Senioren, AG Netzwerk Senioren

Story:
The concept of the EISBRECHERHÜTTE is planned as a guerrilla campaign. This means that the action will take place in public space and create the framework conditions for conversations and encounters between different generations in a mobile meeting space.

Task:
Conception, design and implementation of a multimedia campaign / event or a communication concept to promote voluntary work in senior citizens’ work.

Background:
Against the background of the demographic change (declining birth rate and simultaneously increasing life expectancy) the city of Gerlingen, represented by the Office for Youth, Family and Senior Citizens in cooperation with the AG Netzwerk Senioren, is taking up the challenge of recruiting new volunteers in the work with senior citizens in the future. A multimedia campaign and concepts are desired, which sensitize for this social problem, on the problem to make attentive and for new honorary aids in the senior work recruit.