just do it

Communication Design I / Projects I and II
3rd semester / Wintersemester 2016/17
Student: Katja Lernbecher und Corinna Wörner
Supervisor: Prof. Michaela Köhler and Prof. Christiane Nowottny
Cooperation: Stadt Gerlingen, Amt für Jugend, Familie und Senioren, AG Netzwerk Senioren

published on: einfachmachen.hfk-designlab.de

Story:
The aim of the EINFACH MACHEN campaign is to wake people up with the poster series, to draw attention to volunteering and to arouse interest. The posters are supported by postcards and a microsite with background information. The printed statements are original sounds from volunteers at the Gerlingen citizens’ meeting place.

Task:
Conception, design and implementation of a multimedia campaign / event or a communication concept to promote voluntary work in senior citizens’ work.

Background:
Against the background of the demographic change (declining birth rate and simultaneously increasing life expectancy) the city of Gerlingen, represented by the Office for Youth, Family and Senior Citizens in cooperation with the AG Netzwerk Senioren, is taking up the challenge of recruiting new volunteers in the work with senior citizens in the future. A multimedia campaign and concepts are desired, which sensitize for this social problem, on the problem to make attentive and for new honorary aids in the senior work recruit.