KAPPADOKIEN
Tailor Identity

2021 Bachelor thesis
Student: Seda Ugur
Supervisor: Prof. Michaela Köhler and Prof. Fred Arnold

The goal of the bachelor thesis is to develop a timeless corporate identity for the tailoring shop of my mother, Ayse Ugur. For this, I looked into her inspiring life story and her love for her craft. As you can see from the red and black coloring of the old sewing machines, the business has stood the test of time. The image of high quality tailoring is reflected in elegant colors and the concept carries a lot of personality.

Seda Ugur